Al Ahly Sabbour  Developments held a press conference to present details of its project in Sultan Haitham City, attended by a large number of stakeholders and beneficiaries. The company emphasized that what distinguishes the project is the concept of considering each of its three neighborhoods (Wadi Zaha, Wadi Safa, Wadi Tala) as a self-contained, integrated project located on separate plots of land. Therefore, the project stands out as more than just a residential community; it represents a destination that redefines modern life in Sultan Haitham City and sets new standards for living in a vibrant urban environment, where all the needs of residents are comprehensively met.

Engineer Ahmed Sabbour, Chairman and Managing Director of Al Ahly Sabbour Developments, said: “The journey began in 1989 when I co-founded” Sabbour Consulting”, driven by a vision and strategy to redefine the real estate and construction landscape in Egypt. In 1994, I founded Al Ahly Sabbour Developments Company in partnership with the National Bank of Egypt. The company continued to expand through the establishment of various entities and investments- reaching around 22 sister companies- strengthening our position in the Egyptian real estate market. With successive successes, Al Ahly Sabbour has become one of the pillars of the real estate sector with over 30 years of experience. Of course, there were great ambitions, and thank God, we have achieved them, and we continue to do so. At Al Ahly Sabbour, we make every opportunity a success story every day.”

Regarding the meaning and significance of “Wadi Zaha,” Engineer Ahmed Sabbour said: “‘Wadi Zaha’ is a pioneering project and the result of a fruitful and constructive strategic collaboration between Al Ahly Sabbour and the Ministry of Housing and Urban Planning. The name ‘Wadi Zaha’ was chosen because of its meanings, such as enlightenment, pride, greatness, distinction, creativity, and innovation. All these beautiful meanings will be realized on the ground, and not just on any land, but in Sultan Haitham City, the first fully integrated smart city in the Sultanate. ‘Wadi Zaha’ will be a beacon of light and pride for every Omani. Moreover, it will boost investments, remain a distinguished project in the city, and cause a leap in the investment and real estate development market, both at the city and national levels.